Jesse McCray, known professionally as Snug, is an American rapper, songwriter and entrepreneur, emerging out of the Louisiana hip hop scene. Born and raised in Baton Rouge’s Glenn Oaks neighborhood, Snug’s always had a passion for music. The ambidextrous creative and business minded hustler’s entrepreneurial spirit directly reflect his ties to the streets. Heavily influenced by fellow Louisiana natives Lil Wayne, Master P and the late Soulja Slim, Snug accredits a familiarity to their journeys and latter successes, as his inspiration. Unlike most artists today, Snug is a real representation of the streets. Highly respected amongst his peers, Snug remains motivated by the daily struggles affiliated with the street lifestyle. Using this as a driving force, Snug makes music to stimulate those who identify with him. Dubbing his sound as “Trap Soul,” Snug incorporates sorrow, pain, happiness & the confidence to apply what he learned from the streets into his storytelling.