I M U R's electrifying blend of electronic-r&b instantly resonates with new fans and critics alike. Their tracks have garnered millions of streams, landing their music in ads by international brands Patagonia and Lululemon and on popular TV shows like 'Wynonna Earp' and 'Good Trouble'. The trio have also earned a place on the main stage at Bumbershoot Festival with the likes of Jorja Smith, Solange, and Lorde. I M U R is currently nominated for a Western Canadian Music Award for Electronic/Dance Artist of the Year. 
 Their most recent EP ’THIRTY33’ has earned them praise for its “heart melting vocals…larger than life production” (Red Bull) and “visceral vulnerability and intimacy” (Earmilk). Each song is “subtly intoxicating…[with] distinctive timbres…teased out by the palpable rises and falls of their dynamic structures” (Exclaim!). The group’s captivating performances meld electronic production with live musicality, a fusion which is “welcome in an overstuffed indie R&B sphere that often emphasizes empty moodiness” (Noisey). I M U R’s tasteful blend of future-bass beats, live-looped instrumentals and signature, sultry vocals transcends genre and “induces true goosebumps” (All Things Go).