Crenshaw native STEVEN G catapulted onto the scene with a venomous freestyle back in 2017, based off a social media challenge by Cali rapper Mozzy, the #SleepWalkinChallenge. He stumbled upon his craft, when a friend had a garage and used to beg Steven daily to write a 16. While it took some time to actually spit, what came out of him was unique and more than just the “street rap” that many were used to hearing. A self-proclaimed “old soul”, Steven grew up on classic music and artists like Michael Jackson, Usher, The-Dream, and Alicia Keys -- this soul and melodic finesse oozes out in all his songs. Now religiously in the studio working with renowned LA musical collective, 1500 or Nothin, Steven fuses a rhythmic style of rap with R&B sensibilities and finds ways to innovate what Cali music once represented. His hit single, “HANDCUFFS” -- is a perfect example of Steven G’s “New LA” sound. Steven’s motivational catchphrase, “SHOW GREAT”, as he describes it, is all about “show UP, show OUT, show GREAT.” His red balloon logo is indicative of Steven’s current rise and dedication to keep moving forward, because it’s only up from here.