Senei Makhalanyane, well known by his stage name “Sneiman” is a musician, actor, lyricist, producer and songwriter. Born and raised in the outskirts of Maseru in a small village next to the historically significant "Thaba-Bosiu", Sneiman was heavily inspired by an ethnic approach to music by the likes of Sankomota, Salif Keita, K’Naan, Bongo Muffin, the legendary Tau ea Mats'ekha and many other authentic artists. Sneiman is also inspired by the late Fela Anikulapo Kuti. Sneiman (which is slang for salesman) is an agent for change and uses his music to inspire  the disadvantaged, stimulating them to achieve greater things with the skills they possess. With his ability to articulately narrate his life stories, which are mostly about his underground gangster life as a professional con artist, he inspires both the young and old to believe in their dreams and aspirations, asserting that if they work hard they can define their own success and that there is no limitation to what they can accomplish in life. Sneiman is part of the Ts’epe movement, which musically infuses rap with Sesotho traditions of song and modern Afro sounds. The Ts’epe Movement, ideologically, is about African Unity and instilling a revolutionary mindset, away from the neocolonialist thoughts and imperialism that still lingers in Africa.