The Uprite Lions were originally formed in 2007 in Greensboro, North Carolina. B-Star and Shef were solo artists and brothers on the same Indie label. After combining forces, they built a brand, sound and lifestyle that could only be described as Live Action Soul Reaction. They quickly made a name for themselves along the East Coast and South with their high energy performances and captivating music. That momentum eventually encouraged them to move to Las Vegas – the entertainment capital of the world – where they began to experiment with their sound and fuse Hip Hop with Dancehall, Reggae, Soul, EDM, and even at times Opera. Their sound had become something truly original. “We create live-action, feel-good music,” Shef said. “Even if it’s not your type of music, you can’t say it’s not good. It’s music that encourages you to do you. It doesn’t take someone else to do you. We should all shine together to make a bright light, and that’s what our music is about. If the truth is cliché, we’re running with it. If you can feel a thing, you can begin to vibrate on the same frequency and our music is an extension of who we are.”