Shurmond Conklin (born 1984 in St. Louis, MO) known professionally as Big Lou is a Midwest producer, director, rapper, songwriter, entrepreneur and is the founder of Amp Squad, now known as Amped Above Average (Triple A) Entertainment. This unique movement supports everyone, and moves as a unit performing shows together to support the less fortunate. After recording ten successful mixtapes, three albums and winning many awards and group contests including “The Coldest Crew of the Lou”, Big Lou’s solid ten years of experience as a leader in the music industry has earned him local celebrity status. His professional accomplishments have made him one of the most sought after producers and rappers in the Midwest. The love of his family, music, business and serving his community has kept this full throttled pioneer focused and driven on growing his brand. Hustling and shooting for the stars is an attribute strongly present throughout his bloodline. Big Lou’s goal is for his legacy to continue through his sons J. Murphy and Shurmod. Possessing unrivaled energy, swag and drive, the love of music and business was the beginning foundation for this local mogul. Draping himself in gold from his grill to his neck piece and down to his wrist wear originally earned him the name “Rose Gold Man”. Versatility being one of his best attributes, he changed his style with a different genre of music which included “trap soul”.