Ogunsanya Daniel Olaloye, professionally known as Loye, is a Nigerian singer, songwriter, and performer signed to Incredible Music, with music that is a fine blend of Afro-fusion, R&B and pop. Born and raised in Kaduna, Northern Nigeria, Loye's journey is defined by resilience, passion, and a natural talent for crafting music that resonates across generations. In 2020, Loye caught the attention of rap icon M.I. Abaga, who signed him to Incredible Music in early 2021. His debut single, Runaway, released in January 2023, introduced him as an artist to look out for. The track was followed by Happier in November 2023, which reflected deeper themes of personal growth and gaiety. Through a combination of soothing vocals, heartfelt lyrics, and an unmistakable blend of global sounds, Loye is fast establishing himself as a trailblazer in the Nigerian music scene.