Amoré King has one main goal musically, to wow you every time. With a fun charismatic flow coupled with witty one liners that may require a rewind to fully digest; Amoré brings to mind the wordplay of an early Jay Z. He definitely succeeds at reminding you that rappers can have major skills while still maintaining a strong commercial appeal. Representing the bass heavy soul sound of Louisville KY and gritty street sound of Kinston NC simultaneously, Amoré's sound is multi-layered with a flavor that can only be described as “smooth lyricism”. Street flavor with a certain mystique, he has an image and flair that lends itself to the ladies heartstrings. It's apparent he just oozes that "it" factor. Given the moniker “Amoré King” for his dominance lyrically and sonically; From winning radio station countdowns consecutively for weeks forcing the records to be retired, co-signs from XM/Sirius on air personalities and DJ’s, to producing many of his own (and others) records… its safe to say the name fits.