J.Rob The Chief is an influential rapper and a highly respected artist out of Phoenix, Arizona. J.Rob is set out to do more with his music than to just personally benefit from the rewards. The Chief, a name he takes very seriously, wants to provide for his family. He wants to make it to where everyone of his loved ones is taken care of, that they all have a place at the table. With the steps he has taken, he is going to end up needing some more chairs and plates. The drive to be a hip hop artist and provide for those around him comes from his father. J.Rob would watch his dad at the studio or performing for crowds at local shows or events. His father sadly passed in 2003 but that passing of the torch really stuck with J.Rob and helped craft him into the powerhouse of Arizona Hip Hop that he is today.