Sheer Bravado! is the artist name of producer and songwriter, Vince Ford. Based in Lincoln, he returned to music in 2016 after a long break following the breakup of the indie band Temper! Temper!. Going solo has enabled him to write a wide variety of songs and compositions in various genres. Sheer Bravado! is the vehicle for his soul and dance inspired material. The focus on dance music saw three entries into the UK Music Week Commercial Pop Charts: Your Perfect Disguise, Get Ready For The Weekend and I Feel The Rhythm.  In recent times, he has been inspired by the protests and events around the world regarding Black Lives Matter, #MeToo, the rich/poor divide and other inequalities. These reflect his long established views (he has been an active member of two trade unions and a critic of right-wing ideas and the so-called elite in society). "It's All Around You" cements those views and is released on 11th September.