The London based singer/ songwriter/multi-instrumentalist/producer Jayffo is a Latin artist of Reggaeton and Latin-pop who has dedicated his music passion to his studies and career. The talented artist has a limitless interest in the focused progress and professionalism, as creates music meanwhile he is a current Music Technology Specialist Student at West London University since 2019. Born as Juan José Estrada Sepúlveda in Armenia, Colombia, he became interested in music since the early age of three years old given to his mother's mentality of having him busy for developing skills in extracurricular activities out from school where he was involved in guitar lessons, philharmonic orchestras and salsa orchestras. In 2016, he moved to London where he started his English language education and also his studies in Music Production and Performance since 2017 to 2019 at Westminster Kingsway College in King's Cross, London where he created and released the singles "Nueve Letras", "Escultura", "Salvaje" and "Mirala" with the work collaboration with the well-recognized and respected producer Dukus. His ideas of creating music are eclectic, given to his idealism of being innovative and experimental with the nowadays-mainstream-Latin music. His compositions are influenced by his Latin background on the vision of today's youth. His main focus is to discover his identity through the way he makes music which is why he composes, "I discover new music through my music." - Jayffo.