Jake LaCoste a.k.a. Up North Jake is a dynamic rapper and singer hailing from the northern region of North America, where the cold winters and small-town life shape his unique sound. His music is a powerful fusion of rock, rap, country, and blues, reflecting his deep roots and diverse influences. Drawing inspiration from his experiences with hunting, fishing, back roads, lakes, family, and addiction recovery, Jake crafts authentic and heartfelt songs that resonate with listeners from all walks of life. His passion for making people feel important and his natural leadership abilities shine through in every performance, making him not just an artist, but a powerful voice for change and connection in his community.