Alejandro Villanueva (aka Al3VII) is a Colombian producer, director, writer, and composer. Founder and C.E.O of Fame Music. From a very young age Al3VII showed great interest in music. An old friend received a mixer as a gift. Al3VII from that moment became delighted with the world of music and decided to dedicate to this. With his former girlfriend they created an audiovisual arts company which later on due to personal problems ended. Shortly after this, in company with the photographer Juan Diego Pinzon created the label and audiovisual production company called FAME GROUP