Rey Effective is a Hispanic/American Hip Hop & Reggaeton artist from Los Angeles, California. Over the course of his career, Rey Effective has been featured on the Netflix series "Rhythm + Flow" which features the likes of Cardi B & Snoop Dogg. He has also been featured on major website Worldstar HipHop and garnered over three million views on his single "Can't Live Without You". In early 2021 Rey Effective was invited to freestyle on Sway's (Sway in the morning) live.