William Firenze, alias "Willy Van Florence", is a 24-year-old producer originally from Castelfiorentino, a town in the province of Florence. He started producing House music in 2021, after spending several years DJing in clubs. His style is characterized by the use of powerful bass and hard sounds, which made him emerge in the underground scene, he collaborated with one of the most famous DJs in the world Juicy M, releasing the song "Pump This" on Actuation, one of the labels hottest of the scene, has currently accumulated more than 2 million plays and has been supported by many DJ's internationally, also played at Ultra Miami Festival, ADE (Amsterdam Dance Event) and many other festivals by many top DJ's. Willy Van Florence has played in several Italian and international clubs one of the most important was the Ministry Of Sound in London, this year ranked as the #32 most important disco in the world. Also in 2023 he released an official remix for Masked Wolf one of the American rappers with a billion plays.