Alejandro Medina III is a Mexican-American artist, producer, and film director, originally from Waxahachie, Texas, now based in Nashville, Tennessee. Medina is an artist and a multi-faceted producer specializing in multiple genres. With his production, he helps cultivate other artists and find their sound through exploration of his own music. His diverse musical palette reflects a passion for blending cultural influences into his distinctive production style. Medina says "I used to feel that genres had to be siloed, whether it was working on my own music or the artists that I work with, but I realized that the more I allowed the genres to bleed into one another there was something refreshing and honest about the sound. I was then very pleasantly surprised at how accepted and embraced this new sound was by people of various cultures and backgrounds."