Previously known as "Sonny B". "Life doesn’t seem to be getting easier”, says SonnyBCreative. Born in Bay Area, California, SonnyBCreative been though much more than your average California native. Musically influenced by everything from his step-father whom was a sound engineer for MC Hammer to his Grandfather, who is a contemporary pop singer in Tel Aviv, SonnyBCreative takes the modern and old styles of Hip Hop to new heights. SonnyBCreative grew up surrounded by music. His father, a Trinidad and Tobago native, used to lead in a variety of small town groups of various musical genres throughout the United States. He always pushed SonnyBCreative to open his mind and listen to a variety of genres of music, regardless of language or country. But it was not his father’s influence that pushed him into becoming an emcee. “Music was the norm for me, whether it was Hip Hop, Jazz, Rock, Calypso, Latin, R&B, whatever… but I always favored the Hip Hop sound, but it wasn’t truely special to me until I played this video game.” he said, referring to the Konami DJ inspired game, Beatmania, where SonnyBCreative found his love for music. He heard Japanese Hip Hop though the game as he was playing and became intrigued. “To find out that other people in the world had love for Hip Hop made my appreciation for it grow more than ever.” SonnyBCreative has been influenced by many artists from around the world. Verbal, from the Japanese Hip Hop unit m-flo is one of his favorite.