Combining Swedish pop melodies with contemporary hard hitting dance productions, THE FUR delivers epic and energetic dancepop that will make your feet move and your heart sing. Collaborating with amazing artists from USA and Sweden, THE FUR creates a blend of synthpop and electropop mixed with acoustic elements and often live orchestra. Coming from a classical music background, THE FUR has been praised for his well thought out arrangements and tasteful productions, and his melodic writing has had Swedens biggest music blogger refer to him as a "pop genius". He managed to gather well over 1 M streams on Spotify during his first year as an indie artist.