Born and raised in London, Iranian/Jewish SXMSON [Samson] grew up listening to 90s/2000s Pop and R&B music. This was the sound that eventually inspired him to pursue a career as singer-songwriter. Starting to develop his skills as an artist at the age of 16, SXMSON made his first steps in the music industry as a songwriter. During and after his studies at the University of Leeds, SXMSON continued to work alongside a wide array of producers. BILLBOARD “London R&B crooner SXMSON comes through with candied hooks and verses smooth as caramel” KALTBLUT “SXMSON sheds light on dating as a queer man in ‘Memory’” GAY TIMES “Here are the queer artists you should be listening to in 2020” SXMSON has written and worked with the likes of Laidback Luke, Grammy-nominated Maths Time Joy (Mahalia, Snakehips, Gallant, Sinead Harnett), SAKIMA (Troye Sivan, Tate McRae, R3hab), Gil Lewis (Kelly Clarkson, AJ Mitchell) and One Bit (Noah Cyrus). With support from Gay Times, BBC Asian Network Radio, HUNGER, BBC Introducing, Billboard, TalkRADIO and VERO, there is a lot more to expect from this talent on the rise. Catch SXMSON live, where he will be the opening act for Tom Aspaul’s Sold Out Revenge Body Tour and performing at Birmingham Pride 2021.