Saura, the international hybrid rapper and R&B singer/songwriter, was born Sami Riffi in South London. His diverse heritage, encompassing Moroccan, Nigerian, and Guyanese roots, infuses his music with a rich cultural tapestry. At the core of his artistic identity is the belief that music is everything. Inspired by witnessing others living their passion in the music industry, Saura embarked on his own journey as an independent, self-taught artist. His brand, "SweetSavage," captures the essence of vulnerability and the balance between light and dark. Saura's music is a reflection of this duality within all of us. Saura's journey is a testament to the belief that perseverance and hard work are the keys to unlocking one's dreams. His aspirations as an artist are clear: to continue pushing boundaries, bridging cultural divides through his music, and becoming a global voice in the industry. He is determined to inspire the next generation of artists and prove that with passion and hard work, anything is possible. Saura's dedication has taken him to new heights, including his recent 2023 USA tour, where he graced stages in Los Angeles and Texas, leaving an indelible mark on international audiences. Additionally, he has made three appearances on BBC Radio, sharing his unique sound and personal journey with a wider audience.