Focusing in introducing a new sound to a mainstream audience, YaadUniverse authentically works with various artists documenting the growth and value of the underground talent in Zimbabwe by engaging different artists. One of the notable franchises YaadUniverse has is with Malcom Mufunde. Malcom Mufunde is an award winning rapper from Chitungwiza. With YaadUnierse, Malcom has made 4 albums namely Emcee FM, Economy, Existence and Ekhaya. YaadUniverse has become one of the major instruments in making most notable Malcom Mufunde's albums. Apart from Malcom Mufunde, YaadUniverse has worked with artists like AyTee, LeEbOy, Missile, Ndi Kacee, Normz Jay, Wadiwa Musiq, Tanaka ghad Hingie, Mr Rebel, Gerrvd, Drew The MC etc. Out of all those acts, YaadUniverse has made a number of projects, that is Economy with Malcom Mufunde has became one of the noted projects.Whilst Most Promising With Kazzen Keddah and Mr. Know It All with MC_Dropper are rising up to the ranks. In short, YaadUniverse is a quarter of YaadKing BmG, Nashe Yaadie, The Maker and Tyhill Beats. From these four minds comes the genius of picking the finest talents, to producing, to distribution and to introducing a new sound to a mainstream audience.