Sam Rendina is an Italian born musician, singer and songwriter. A grade seven pianist and grade six acoustic guitarist, Sam has utilised his gifts in music to challenge a new genre within the sphere of 80’s disco pop, fused with his unique melodic tonality and smooth falsetto’s. Since moving to London in the summer of 2016, Sam has been utilising social media platforms such as Instagram & Facebook to sculpt his own professional career in music. Engaging with followers and social groups to promote live pop-up busking performances all over London. Driving curious would be fans and music enthusiasts alike to attend his public performances and thus his Journey began. Sam’s social engagement is a real case which demonstrates quality over quantity in regards to social platform followers. Sam released his first sing􏰀le (Flowers) independently in 2018, heavily promoted and supported across his social networks. His efforts were soon recognised by Universal Music Group and it wasn't long thereafter, a single distribution deal was on the table from UMG for his latest release ‘Remedy’.