The Rara, South London raised between the UK and Jamaica. Also known as “The Females Favourite”, for his charismatic and stylish presence. 
 The Rara’s instantaneously recognisable sound has sent shockwaves in the industry. In 2018 he released his breakthrough hit single “Elegance” which spread like wildfire across the UK and the globe, having a major impact in countries such as Canada and the USA. 
 As and independent artist, The Rara’s promotion and marketing was to hit the streets first, which worked as it flooded social media, mixtapes and events. This elevated the single to become mainstream and led him to go onto his first UK tour with Kojo Funds in January 2019. Elegance was later remixed alongside Kranium and Haile (WSTRN) 
 October 2019, The Rara released his follow up single “Piña Colada” alongside astounding visuals.