The music company Da Fellas Records was created on November 11, 1994. Recognized by “GALF PROD” in 1995 by the organizers Gastón E. & the late Alfredo Criollo as a label and Pioneers of the urban movement in Ecuador as well as mentor and creator of Da Fellas label the producer "Giancanna", was also awarded for best solo Rap artist of the year. In 2005 the label released the Album ¨Tu Capo Of Love¨ by the solo urban artist Giancanna. In 2007 label dropped 2nd album "La mesa redonda" MC Lesco, La Mafia del Reggaeton, Baby Kathleen, DJ Rumor, Freshstyle and Baby Boy, Eddy Black, Literarios. The album was a success opening concerts for Don Omar, Vivo C. In 2008 the album ¨Jefe de Jefes¨ by Giancanna was released. In 2009 the Da Fellas Records released two additional albums “Special edition” and Giancanna's solo album ¨Catalogado¨. Da Fellas Records in 2010 launched group album "Los Pandilleros" with MC Lesco, Baby Kathleen, Eddy Black, Literarios, Mike Krin, D-Nice and El Normal, RJ, Shabba, Supra El Crack, El Rumano. 2015 Da Fellas Records drops "Ni por Fama, Ni Dinero" with artists La Pega, Spanky El Legionario, Triple C El Analista, Will Flow El Monar-K, Crazy J, Rory´s La Mente, Joe Bam Bam and Lalo. In 2016 the company released Giancanna's album ¨El Inmortal¨. In 2018 the label dropped the álbum "LosDuros" with Spanky El Legionario, Aquiles El Volatil, Will Flow El Monar-K, Crazy J, Rory's La Mente, Triple C El Analista, Yarel El de La Melodía.