Fusing creative intent with absolute unwavering realism, the UK’s EFFY LOWAN is an Alternative Rap & R&B artist with a refreshing air of truth to her sound. Her debut was described as “A snapshot of a diary page from an artist who cherishes honesty”. Showcasing the struggles of contemporary life, with a past of suffering from mental health EFFY uses her music as a form of expression exploring difficult topics, deeply human story – telling unites with faultless ability, offering equal parts substance, meaning and style. A business entrepreneur selling vintage clothing and video editing as a passion with a background working in DJ Management, EFFY designs and creates her own artwork and videos. Her image is as striking as her music. The bold contrast of black and white lights up a recognisable diamond logo, celebrating imperfection and identity. EFFY’s understanding of the industry runs as deep as her talent for expressing the inexpressible. From working with the renowned writers and producers behind J-Lo and Celine Dion, to co-writing the single ‘Only Want You Naked’ with Christopher Ellis which was released on Damian Marley’s label ‘Ghetto Youths International’, her hard work has forged the way for an exciting journey ahead.