Jayden Raichura, an Indian singer, songwriter and composer who has been born and raised in the UK. Jayden’s journey has been nothing short of exciting. He has a captivating stage presence and a unique musical style best described as ‘Bollywood Music with a western influence’. In 2019 Jayden signed with Sa Re Ga Ma to remake retro/classic Bollywood songs and add a modern sound to them. The successful campaign will keep the focus on the covers. Alongside this campaign, Jayden will be releasing his own original music with his own sound that he has coined as "Urban Bollywood"