EL LOBITO is a Mexican-American Mexitón singer-songwriter from Tijuana, BC, Mexico. Being raised in San Diego California, he was exposed to a variety of musical genres which played a huge role in his development as an artist. It wasn’t until he met artist, producer and record label executive BOBBYSWXRLD that he began to view music as more than just an outlet for fun but as a way for him to bring his dreams to life. In 2019, El Lobito signed his first deal with indie record label Mexiversal Music Group (MMG), distributed by The Orchard / SONY MUSIC. MMG was founded by BOBBYSWXRLD in pursuit of expanding a new genre of music, “Mexican nouveau” dubbed “Mexitón”, into the Latin and American music scenes. “Mamí Mamí’ (prod by BOBBYSWXRLD) was the first single released by EL LOBITO. His writing styles vary dramatically between partying and verbal foreplay. Although EL LOBITO can project sexually-risque innuendos towards the opposite sex within his lyrics, he has the utmost respect for women. “Mexitón, El Nuevo Movimiento” 2019 Mexiversal Music Group © , distributed by The Orchard / Sony Music