In an ever-changing world of Hip Hop, Reach is as compelling and as atypical an emcee/producer as you'll find. Being an elder statesman in a genre that’s constantly evolving can be difficult, but Reach is steeped in the timeless traditions of the culture’s golden era. His blue-collar brand of Rap speaks to the real world experiences of his listeners. With content as distinctive and as poignant as his, he's aiming to raise the bar in an industry saturated with hedonism, materialism, and misogyny.