Sheldon Rivera, known as seld, began his creative journey at 14 in Washington, USA. He ventured into Phonk House music production in late 2021, igniting his path in the music world. Transitioning to electro house with a "kawaii" touch showcased his versatility. Despite being in the early stages of recognition, seld introduced "Seiko" in May 2023, a character navigating a dystopian cityscape through his music. Influenced by Geoxor, Skrillex, Space Laces, SVRGE, Fred again.., poixone, Eliminate, and Virtual Riot, seld's musical essence is a blend of diverse inspirations. His commitment to global unity through music sets him apart. As seld experiments and creates, his authenticity shines through. Amid a world chasing recognition, seld’s sincere dedication to his craft is remarkable. His aspiration to connect people through melodies is both noble and unique. In an evolving musical landscape, seld's journey stands out. His compositions are a reflection of personal experiences woven with artistic influences. seld’s narrative finesse emerged with "Seiko," showcasing his storytelling ability. As he navigates diverse genres and channels varied influences, seld is carving his artistic identity. His resonance with listeners who value the journey is evident. From Phonk House to electro house, seld's evolution is inspiring. Through his music, he strives to bridge gaps and unite listeners worldwide. “There is nothing in everything that doesn't change" - seld