SSwag Movement was founded by Grammy-nominated hip hop artist XROSS (pronounced Cross), and is a conglomerate of 1 Way Entertainment hip hop artists, singers, and volunteers who have come together to form a powerful team. “Hip hop started on the streets of the inner city and now reaches as far as the suburbs and common marketplaces. We have positioned ourselves as global messengers, using this tool of communication as a relevant means of spreading the Gospel to save today’s generation.” Sswag Movement was created as a way to communicate the Gospel outside of the Church to a generation who otherwise would not hear it. The group is known for delivering high-energy, live concerts and community street outreach events. “We are Sswag Movement, which stands for Stop Satan’s Work Against God. We make our music and message for the streets and the unchurched - the secular culture. More importantly, the majority of our shows, performances, and platforms are outside the Church, in unorthodox places. We pride ourselves on making music that is cutting-edge, with the Gospel speaking into real-life issues. Our sound and videos all have a relevant and mainstream appeal.”