Music producer/DJ Svani Quintanilla (aka Principe Q) is noted as the creator of “Screwmbia”, pioneered by his duo Royal Highness (with DJ King Louie). "Screwmbia" is his modern take on cumbia, blending trap drums with slowed down cumbia rhythms. Bringing cumbia in to the modern times is an homage to his aunt, Selena Quintanilla-Perez, who also did so in the 80's and 90's. Taking after his father, A.B. Quintanilla III, Svani now spends most of his time producing and molding sounds for up and coming artists. Principe Q has collaborated in studio with artists such as A.B. Quintanilla III, Toy Selectah, El Dusty, Mannie Fresh, J. Patron, OG Bobby Trill, MLKMN, Gio Chamba, Tarasco Tropical, Fat Tony, Maxx Gallo, DJ Blass, DJ Orion, DJ Bounz, Turbo Sonidero, Lobo Lara and Deltatron to bring you the next wave of Latin infused music.