Started in 2011 by Amman Ahmed and Ricardo Henriquez who went on journey based on a problem. Ricardo the musical genius is based in El Salvador owned an incredibly cute cat called Mia. Ricardo and Mia experienced a life of political unrest and violence in his local community. They started making experimental music to see how it would help Mia and after loads of trial and error nothing really worked. So they took a different musical approach and saw that some of the elements of the music actually had a slight impact on helping Mia. They used this slight success as hope to continue going until they found a musical formula that helped reduce Mia’s anxiety dramatically. They thought they were onto something big and wanted to help more dogs. As they had little money for scientific research they decided to put all the experiment content onto YouTube to get feedback. Slowly the fan base started to grow and the feedback started coming in. At the start it was more negative than positive but slowly with trial and error the feedback became very positive. Now they have a formula that works with music and tv to help relax cats. They are proven feedback from the community that this music helps 85% of cats that try it. Fast forward a few years and they are both incredibly proud to know the music and tv content has had a positive impact on 10 million cats so far….. But the journey has just begun.