Originally from Mexico City, Alure is a 26-year-old DJ and producer. After an injury ended his career as a professional soccer player, Alure turned to music, his lifelong passion. This passion stems from his youth, exposure to different cultures and learning to play various instruments. In the short time he has been playing and producing, Alure has already had releases with major labels such as Smash The House, Soave and Deep Universe, racking up millions of plays. Alure has also enjoyed the support of Mexico's most important radio stations, including two "Alfa Estrenos" on Alfa 91.3, as well as acts in the electronic scene such as Dimitri Vegas & Like Mike, Nicky Romero among others. Without a doubt, 2023 has been an incredible year for the young DJ/Producer. Alure has had many performances throughout the year, including opening for Swedish House Mafia at the Estadio Azteca, as well as his debut in Amsterdam at the biggest music festival in the Netherlands "Amsterdam Dance Event".