Originally from Mexico City, Alure is a 27-year-old DJ and producer. After an injury ended his career as a professional soccer player, Alure turned to music, his lifelong passion. This passion stems from his youth, exposure to different cultures and learning to play various instruments. In the short time he has been playing and producing, Alure has already had releases with major labels such as Heldeep and Smash The House, racking up millions of plays. Alure has also enjoyed the support of Mexico's most important radio stations, including two "Alfa Estrenos" on Alfa 91.3, as well as acts in the electronic scene such as Martin Garrix, Dimitri Vegas & Like Mike, Nicky Romero, Oliver Heldens amongst many others.