Roberto Ferrante is a Multi-Platinum Italian Music Producer and Composer, active since the 1980s, based between Havana, Miami and Italy. During his first 40 years of career he has produced and launched great Italian and international artists and iconic Super-Hits, including some that have become part of the history of Dance, Electronic, Latin, House and Italian Hip Hop music, collaborating with big names in international music such as Shaggy, Aventura, Juan Magan, Omar Montes, Kevin Lyttle, Chimbala, Omega, Articolo 31 and more. Roberto Ferrante, producing both under his 'real name' and under the pseudonyms 'F.R. Connection' and 'Cuban Deejay$', has to date achieved a total worldwide certified palmarés of 34 Platinum Awards, 30 Gold Awards and 7 Gold YouTube buttons. Founder and CEO of the independent label 'Planet Records', active since 1997 in international Electronic/Dance music and since 2003 in Latin music, Roberto Ferrante launched and promoted worldwide some of the most important Latin music genres such as Bachata, Merengue Urbano, Reggaetón, Dembow, Cubatón, and lately also Cuban Repatón (Repamusic).