“What is rustic music?! Well, it’s the name of the first album that we released, for starters, but it has also become kind of an artistic beacon for me as a composer and musician. I want all the music that I make to feel sturdy, simple and purposeful. Like as if it can take a punch and be knocked around without collapsing. The musical equivalent to that old cast iron pan that sits in your grandmother's cupboard or the old planks that some restaurants use to serve their cheese. Maybe not the cleanest or most refined but kinda timeless and with heaps of character...” ​William Soovik Grand Finale is the creation of drummer and composer William Soovik. The band in its current shape, started in mid 2017, initially as an attempt for the band-leader to try and work his way out of an especially boring gig-drought and an extended period of “jazz-anxiety”. Since the start they’ve now released three albums: Rustik Musik (2018), Major (2020) and Live in Gothenburg (2021). Many of the band's songs have ended up on some of the biggest Spotify-playlists for jazz and improvised music and has, as of May 2023, been streamed around 1.000.000 times. The quintet has since its formation played some of Sweden's most prestigious venues, like Nefertiti Jazzklubb, Umeå Jazzstudio and Fasching, and are currently booking a tour in relation to the release of their new album, in 2024.​