E. L.I.F.E ENT. and E. Beats was created by founder Rikki M. Brown after trying a mass amount of times to find the right production for his music he decided to start up a Production/Entertainment Company. As a Producer/Rapper Lil Ric E. got together with such groups as Da Fam', ThemBoyz and also producing tracks for Jus Becuz, D.J. Adept and many other MidWest Artist Lil Ric E. has earned his way into the Production/Entertainment world with his u-neek MidWest style and flow, And promise To bring nothing but the best for his fans all over the world. In the words of Lil Ric E. "Its a Universal thang" it's Ya Boy Lil Ric E."