Alex Mendoza grew up in Royal Oaks, California where he got his start in the industry from playing video games such as Fortnite and Call of Duty. In 2018, he used that passion for gaming to create SNSG Company, LLC and expanded his brand to content creation and now music. ‘From little things big things grow’ is a truism that applies to SNSG. Taking inspiration from content creators such as YouTube sensation Mr. Beast and the rap groups Dough Boyz Cash Out and Team Eastside, he is fast becoming the chosen presence for a new generation of listening audiences. SNSG found his voice through his love of gaming. Like many, he would post gaming videos of his experiences accompanied by popular songs of his favorite artists. As those artists began to take notice of his content, friendships were made. Thus, the tape ‘Cheat Codes’ was born. Fun fact behind his Tape “Cheat Codes' ' is that SNSG used his own dog as the cover art and she became the forefront of his brand. With the idea of “Cheat Codes 2” in the air, SNSG sought out another dog to bring his second tape to life. His newest compilation Cheat Codes 2 is further confirmation that SNSG is here to stay and an artist worthy of the applause. It features artists such as Sada Baby, who recently had a breakout year with his hit song “Whole Lotta Choppas” along with other well known Detroit artists Icewear Vezzo, Snap Dogg, FMB DZ & Sacramento rapper C.M.L.