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MC (Master of Creativity) Rich is not your average music producer, singer & rapper. Hailing all the way from Amsterdam, The Netherlands, he brings you his positive-vibed mix between pop, electronic noise and other experimental genres. One of his main goals is to blur the lines between music genres, and to bring positivity and creativity in today’s pop music. “Creativity and passion always comes first. The need to tell a story is indispensable. The story of my songs is sometimes funny, serious, sung or rapped. It depends on the feeling of the track. “