Detroit’s own, "Arriez" also known as 'NeverFall Arriez' a Midwest native now West coast living, Been grinding since the early 2000’s as a kid. Locally profound, his music tells stories and take you to deep places, rather it’s your head or soul. The Midwest native started his recording journey in places like King Dif basement and trap house studios. For over ten years he has been consistently perfecting his craft, he has credits of sold beats, paid shows, and also has production credits for some locals around the Detroit, around the region and on the West Coast. Besides being 1 of the Original artists & Childhood friends with King Dif Keep um Up Worldwide, Arriez is also founder, and co owner of "Neverfall Productions", which consists of artists like NoahJay and Baby Joe. Neverfall plans to follow in the footsteps of its brother label, Keep Um Up Worldwide.