Alby Loud is an electronic dance music producer and dj mostly hardcore, supported by Diplo, Knife Party, Carnage, Ookay, Lil Texas, Tokyo Machine, Pixel Terror, Kutski, Furyan, DJ Bl3nd, Happy Colors. He has become one of the leading acts in the Hard Dance scene in Latin America and North America. His global influence extends beyond his music, as he has performed in various cities worldwide, including Berlin, Osaka, Tokyo, Yokohama, Nagoya, Poznan, Katowice, Rotterdam and London. Of course, he has also left an indelible mark on Mexico City, where he graced the stages of EDC Mexico in 2020, 2022, and 2024, delivering unforgettable performances in these iconic shows. Furthermore, he played a pivotal role in revitalizing the local scene post-pandemic by introducing his own festival, Loud Friends. As part of his trajectory, he founded BWBO (Be Weird, Be Original) a record label and agency with global impact, he is also the mastermind behind Loud Friends; a series of events which has the function of being a platform for emerging talents regardless of their music genre or nationality. Angerfist, Wiwek, Snails, Lil Texas, Miss K8, GRAVEDGR, Yoshiko, Sonido la Changa, have been part of Loud Friends line ups just to mention a few.