Born & raised in Newark NJ, JAMES RASHAD is a storyteller in the purest form. As the middle child, James was the black sheep whose creativity helped him bypass the street life. Music, fashion and journalism are the vehicles JAMES RASHAD uses to share his perspective and purpose. Jimmy delved into music because he couldn't find anything he wanted to hear. He explored media when he realized NJ artist were having trouble marketing themselves. His obsession with fashion compelled him to turn his pain into a logo, selling hundreds of his signature broken heart dad hats. JAMES is here to prove that imagination is everything while redefining this thing we call culture.