“You live and you learn.” Though the phrase is well known and at times considered cliché, Cheek The Profit takes the message preached by his father to heart and implores it throughout his life and music. The New Jersey native blends his personal experiences and hustler mentality to give listeners an edgy guide on succeeding in their respective journeys. He has overcome depression, family incarceration, and financial struggles to become a college graduate, entrepreneur, and specifically, a lyricist. After aligning with hip hop record label Renaissance Music Records in 2018, “The Profit” released the singles “Rebel La Familia” and “Rebel Matrimony”, and earned cache last year with the vibrant single “Big Bag” and memorable feature on the uptempo Ki Storii smash, ”Shawty Lo”. With TPSB earning over 90,000 organic streams on Spotify to date, “The Profit” is ready to make a major splash with new music.