These days, there are plenty of folks trying to be someone else for likes and follows. Vic Mensa, Grammy Award-nominated, multi-platinum selling rapper and Chicago native has been making his mark by being unapologetically himself for the better part of the last decade. Growth begets a deeper understanding of craft and Mensa is poised to rightfully assert himself with his upcoming full-length album. Vic’s second studio album follows his 2021/22 releases I Tape & V Tape and continues exploring themes of redemption, growth and being unabashedly one’s self. The Roc Nation artist released his first single of 2023, “Strawberry Louis Vuitton” featuring an unforgettable music video inspired by fellow Chicagoan Virgil Abloh. The single was lauded by Rolling Stone, Pitchfork, Complex & more. Since the world last got a Vic Mensa album the artist has been hard at work producing festivals in Ghana (Black Star Line), starting cannabis companies with his friends (93Boyz) and supporting systemic change in his hometown (SaveMoneySaveLife).