SjB was born in November 20, 1996 on the southeast coast of Sweden and is a Swedish independent artist. He got his eyes on hip hop when he was about 8 years old and his idols was 50 Cent , G-Unit and The Game . he has his basic inspiration from New York, East Coast boom bap sound. His inspirer as he himself describes it is The Notorious B.I.G. Nas Eminem 50 Cent and many more from the east coast of the United States. 
 At school he had difficulty learning, writing and reading and had difficulty concentrating, which meant that he left school without grades. As a 13-year-old, he ended up in the wrong circles due to his mother and father's divorce. He started committing petty crimes and drank alcohol in large quantities, started smoking weed and was a problem kid. As a 19-year-old, he left everything behind and began to focus more and more on his dream as a rap artist. 
 He released his first song in 2013 which is on Youtube and then released his debut album 2019 with 10.000 streams in two days the first week. 
 SjB can be put into the box as a reality rapper as he often tells self-experienced memories, feelings or what he sees and hears. SjB usually goes deep when he tells stories in his songs, sometimes you can almost hear through the dark east coast sound that he is influenced by. 
 SjB also includes the South East Family collective.