Born Serena Herrera, the stage name Alessandra Rose was created to honor her grandmother after finding out the “R” in her middle name stood for Rose, which was her favorite flower. Hailing from San Jose, Ca, and growing up around diverse cultures and was introduced to different genres of music in English and Spanish. After being exposed to various genres of music In high school, Alessandra joined the Mariachi class, which required her to play an instrument in order to be in the class, so she picked up the guitar. Inspiration came from artists such as Selena, Alicia Keys, Amy Whinehouse, Sublime, Papa Roach, Flyleaf, Frankie J, Tower of Power, Michael Jackson, Los Lobos and different cumbia groups as well as bachata and reggaeton. “Selena (I think) will forever be the one artist I admire. She has made the biggest impact on my life as a Hispanic,” said Alessandra. “She and her family created music without the fear of what others would think.” She has often been compared to Selena and Amy Winehouse. Like both artists, Alessandra has become expressive with emotional lyrics, captivated audiences and Currently working with Bay Area label owner/ producer/creative director, DEZZ the Maddhouze, Alessandra is shaping her skills as a songwriter, performer, learning the business side of music, and recently completed writing her first song. She is finally stepping into her own.