Swedish producers and songwriters, both recognized and upcoming - all together in a music collective in order to explore new collaborations, sounds, and genres. The aim of RIKA 360 is to bring more names and soulful quality pop music to modern life. Joakim Björklund, creative director and producer of RIKA 360 says: “Since music every day becomes even more global and young, and independent artists engage people around the world, the requirement needed in order to reach the wider audience fades into the background. As dedicated music lovers, we enjoy the fact that today the music in itself matters more than the scale of names behind it. So now is the time for absolute freedom”.