Born 1998 October 14th in a small town in the Province of Limpopo known as Jane Furse. Alex Avenues real name Graig Phala a true star in the making and a force to be reckoned with. He is a self-taught music Producer and DJ who fell in love with music at an early age. Following his childhood dreams he relocated to what is known as the city of dreams Johannesburg residing in Alexandra. Which birthed his stage name “Alex Avenues” and founded his very own aspiring Record Label Ko Avenues Holdings , not only to make his musical dreams come true but also for young upcoming talents. Alex Avenues has by far proven his many abilities from producing traditional wedding songs - tapping into different music genres and finally mastering his own unique sound as an Amapiano Producer. The creative genius has then released From Me To You (EP) ,Imvu Emnyama (EP) ,Suka , Uyang’ Arouser , Ofana Nawe , Sondela & Lobola on YouTube. He then had a privilege to collaborate with various artists like Zee Nxumalo ,Eeque, Rea de soul, Sfarzo rtee, Mzu M, Missready, Teraphonique/DNL44ZA, Luna iyana and Abileash just to name a few.