Her personality is multi-faceted, her sound is versatile: Hamburg based Swiss singer, songwriter and producer AYU celebrates pop in her very own variety. From soft to tempestuous the artist creates a mixture of contemporary Pop, Electronics from different decades and smooth Indie waves. She calls it Trip-Pop. In 2018 AYU played her first festival season in Europe, e.g. Gurtenfestival Bern (w/ Gorillaz, MØ, alt-J or Alice Merton) or Moon and Stars Locarno (w/ Rita Ora or Emeli Sandé) or L-Beach Festival, where after her gig on the newcomer stage she could jump in on the main stage for Joan As Police Woman. In autumn she supported the German shows of POLIÇA x stargaze or Eleanor Friedberger. AYU released her debut single Kings & Queens in the summer of 2018. In 2019 AYU released 3 more songs: Another Mess, I, Throw Roses and Striking Matches. She played 4 shows at Reeperbahn Festival and support shows e.g. as opening act for Vök or Jacques Greene. In March 2020 she released her debut EP I Changed My Mind. Therefore she was named 'Best Talent' of the month April on SRF 3. In 2022 she released 3 new EPs: In Waves, Double Trouble & Synchronicity + went on GSA tour with Sophie and the Giants. Now she‘s back in the studio. more: ayayayu.com IG: thisayumusic TikTok: ayayayayu