Arjun Bhat aka THE AJ SOUND is an Indian Pop singer, producer and composer located in Mumbai, India and Auckland, New Zealand. His vision is to bring Indian Pop (I-POP) to the globe. Just like Spanish music and K-Pop, he believes Indian Music has the ability to evoke emotions and make inroads in the Western mass market. His first commercial success was “Teri Hasi” which released on Valentines Day 2023 and was the lead single for his debut album “Pieces of THE AJ SOUND” which has now amassed over 750,000 streams across all streaming platforms and YouTube. Since then, THE AJ SOUND has acquired funding for and started Alpha - a major Indian Pop label with a world first business model. He is currently working on his second studio album which is scheduled to drop in May 2024.