Born to remote origins in the Faroe Islands (about 200 miles north of the UK with a population of just over 50,000 people), Reiley quietly made a global impact with an exuberant presence as loud as his traffic-stopping voice and as colorful as his runway-ready aesthetic. During 2020, he embraced TikTok (@reiley) as a way to connect with listeners far and wide. Against a colorful backdrop, he belted hits into a silver mic practically floating in front of him, ultimately generating nearly 1 billion views, inciting 128 million likes, and attracting nearly 11 million followers. brb, having an identity crisis follows Reiley’s infectious debut single “Let It Ring” – which was deemed “already historic” by PAPER upon release earlier this year, in addition to receiving praise from the likes of Billboard, Cosmopolitan, Flaunt & more. The track features the first-ever licensed sample of the instantly recognizable official iPhone ringtone and has picked up an incredible 12 million plus streams in addition to over 2 million YouTube views since its release.